Another problem with the increased presence of sports coverage in the media is that there have been many instances of athletes making crude statements to the media that have no social value. For example, John Rocker’s legacy has nothing to do with his pitching career, but rather focuses on racist statements he made in a 1999 interview with Jeff Pearlman in Sports Illustrated. Rocker’s outlandish opinions included a diatribe on New York Mets' fans: ''‘I talked about what degenerates they were, and they proved me right. Just by saying something, I could make them mad enough to go home and slap their moms.’" Another example of professional athletes wasting time venting private business in the media comes from a recent Los Angeles Times article by Sam Farmer, in which he discusses how National Football League athletes Adalius Thomas and Ray Lewis have been trading insults back and forth in the media, serving no other purpose beyond providing fodder for the media to discuss. These types of statements pose a problem for our society because these athletes, role models for many children worldwide, are using their fame to air their private business publicly. If a person chooses to live his life in the public domain, he has to accept all of the responsibilities that come with being a prominent public figure. For an athlete, one of those responsibilities is to behave appropriately and not ignore their duty as a role model.
In order to address this problem, there are two critical groups that need to respond. Firstly, adults need to step up and state that this type of behavior will not be tolerated. While the media has the obligation to report the news, adults have the right to state that they will not support franchises that allow their athletes and coaches to air their grievances through the media. Adults need to become proactive in protecting those who cannot defend themselves – the children – by refusing to purchase tickets to sporting events and sports merchandise and memorabilia until the sports industry enforces proper social standards. Additionally, professional athletes need to accept the importance of their function as role models: children who look up to them. It is unacceptable for professional athletes to follow the example of National Basketball Association Hall of Famer Charles Barkley (see the image to the left), who refuted the notion of athletes as role models. While parents and teachers do have a more hands-on role in child development, professional athletes need to accept all the responsibilities that come with earning a living playing sports. Therefore, professional athletes must recognize the repercussions of their words and their actions, and regulate how they behave in a public forum.